PPC can be a truly effective search marketing strategy for any Oklahoma City business. But it’s not quite as simple as just picking a couple keywords and firing up campaign. Not all clicks are created equal. At the end of the day it boils down to ROI. It’s imperative to understand the math to determine whether your Pay-Per-Click strategy is cost effective and has a suitable ROAS (return on ad spend). Google makes money just fine without you handing them more. It’s actually a bit more complex than that because your bid is only one component. Who gets to appear on the page and in what position is based on what Google refers to as an advertiser’s Ad Rank. Ad Rank takes into consideration CPC bid and Quality Score. Quality Score takes into consideration click-through rate, relevance, landing page quality, and other factors. The good news is that Google tries to level the playing field by using all these factors so that you still have an opportunity to get a prominent position even if your bid isn’t the highest.
Much like SEO keyword research is critical to running a successful PPC campaign. And it’s not something you can just do at the outset and then turn a blind eye to it. Keyword research is an ongoing process requiring constant refinement. Neglecting keyword research will cause you to miss out on identifying low hanging fruit and cost efficient relevant keywords that could be driving quality traffic to your site. As we mentioned earlier Pay-Per-Click can be an incredibly impactful marketing strategy if executed correctly and as part of a larger strategy. We’ll help you craft and deploy that strategy to ensure you are squeezing the most out of your ad dollars.
PPC Best Practices
Pay-Per-Click can be a really effective tactic for driving qualified customers to your website. But if you’re not careful you can waste a lot of money very quickly. It’s important to do your homework in the following areas:
Distinguishing what keywords to utilize for Pay Per Click (PPC) advertising is an ever evolving process that requires rigorous attention and tweaking to optimize performance. It is critical that you make educated choices while picking and applying catchphrases for your campaign.
A type of keyword that prevents your ad from being activated by a specific word or phrase. Your ads will not be displayed to anyone who is searching for that phrase.
Once the keywords have been found, advertisers need to sort them in ad groups. Each ad group should contain keywords that are related to each other.
PPC is not a set it and forget it strategy. Efficient PPC requires constant analysis to identify and optimize keyword usage and eliminate costly mistakes.
Landing page optimization for PPC is the process of insuring that you a website has pages that are designed for PPC visitors in order to maximize the conversions you desire.