Constant advancements in technology have corresponding implications in related spheres. The web is inundated with information making visibility a challenge. To carve an exclusive niche for your venture and gain easy accessibility, your digital marketing needs a strategic approach.
A reputed SEO company in Oklahoma City must have fingers on the current digital marketing pulse. Highlighted here are the top five digital marketing trends for 2019:
Voice Powered Search
Customers today have access to smart speakers and opt for faster routes. This has given a boost to voice recognition technology which comes in use especially when your hands are engaged elsewhere. Those offering a product or service in this competitive environment need to align themselves accordingly.
Most customers talk to a Google Home device or Alexa while making a search rather than type it out. Pre-empting and targeting voice searches makes business sense. Potential leads will in all probability not view your website but instead rely on the answers that Google verbally provides. Your aim should be to convert this voice search audience into loyal clientele.
Google Ranking based on User Metrics
The ranking of your site is determined by algorithms revolving around user metrics. To rise to the top of the list, you must understand the mindset of your primary users. Google ranks those sites at the top which are most loved by their users. The main intent of users while performing a search is to find a feasible solution.
To continually improve your rankings, the best SEO Company in Oklahoma City recommends you keep tabs on your site traffic, evaluate the bounce rate, compare average session durations, track interactions per visit, and calculate your conversion rate.
Leveraging all Available Marketing Channels
It is impractical to believe that investing in one dedicated marketing channel will reap rich dividends for your business. Profitable marketing channels are popular. So, they get saturated fastest. A diverse approach by combining different techniques like e-mail marketing, paid advertisements, content marketing, SEO, and social media marketing is more likely to yield favorable rewards for your venture.
Changing Approach to Blogging
Since there is far too much content on the web, you can make a mark only if you provide the best to your end user. Updating your earlier posts on an ongoing basis gives them a more relatable feel and increases your search traffic.
Optimizing Conversion Rates
Your conversion rate represents the success of your marketing tactics. The money spent on generating leads should not exceed the value of actual conversions made as it negates your net income. Tackle such scenarios by reviewing the available data and taking steps to cut costs by adopting favorable conversion strategies.
Keep pace with these changing trends and use them to your venture’s advantage.