A Brief Insight on How Internal Links Work

We present here information about how internal links play a key role in marketing your website online and how to get it right.

You have probably run into the term internal links while on your daily internet exploits. Internal links are nothing but links or gateways that lead from one page of a domain to another page on the same domain. These links are commonly used in main navigation. They are a crucial part of search engine optimization in OKC.

  • These links are commonly used for three reasons:
  • They enable users to easily navigate a website
  • Help set up a hierarchy of information for the website
  • Assist when it comes to spreading ranking power around websites
  • SEO Best Practices

    Internal links are useful when it comes to the establishment of site architecture as well as spreading link equity. In order to rank a site, search engines need to have clear access to the page keywords as well as access to a crawlable link structure. This structure must be able to let spiders in so that they can browse through a website’s pathways easily to find all the pages on a website. Link explorer can help you get a sneak peek on your website’s link structure. A lot of site builders make an error by hiding the main navigation in ways that search engines cannot easily access. This affects the ranking of your site since your content is not crawlable. An illustration of how search engine spiders crawl through your website is as below.

    A search engine spider arrives at page A. It then spots internal links B and C. Very important pages D and E maybe on the site as well but there are no direct links to them and the spider has no way of reaching them. As far as search engines like Google is concerned, the pages D and E don’t exist since they are not crawlable.

    The ideal structure of a website should look like a pyramid as illustrated above where all the pages have links that lead them making it easy for search engine spiders to crawl through them. This structure is common among high performing websites such as Amazon. This is accomplished through the use of internal links and URL structures, these pages usually rank very high in search engines.

    Here are a few reasons why some pages may not be reachable:

  • Submission Required Form Links
  • These forms can include elements such as a simple drop-down menu. Search spiders will not try to “submit “the forms thus making the content invisible to search engines.

  • Links Accessible through Internal Search Boxes
  • Spiders do not attempt to find content through searches which causes a lot of content to go unnoticed.

  • Unappeasable JavaScript Links
  • These links may either be uncrawlable or decrease in weight depending on the implementation. Here HTML links are advised in place of JavaScript.

  • Links on plugins like Java, Flash and others
  • Links on pages blocked by tags and meta-robots
  • Links on pages with many links within them
  • Links in frames or i-frames
  • In the end, having internal links on your website, besides external links can help build visibility for all pages on your site. It must be a part of your search engine optimization in OKC. It can be helpful for both search engines and visitors to navigate your site and find necessary information.

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